JD
Selected Work

Stacey Abrams

Political Campaign Design

Stacey Abrams — Governor
Stacey Abrams — Governor

For Stacey Abrams' 2022 run for Governor of Georgia — her rematch with Brian Kemp, funded through her One Georgia leadership committee — I worked with the campaign on a mobile-billboard truck wrap. The goal was a moving billboard that didn't just get noticed — it gave people something to do the moment they saw it.

The design pairs the campaign's soft-gradient identity and bold navy wordmark with a job to do: a voter-protection hotline and a four-code QR grid, so anyone who saw the truck could act from their phone.

The panel system — hotline lockup and a four-code QR grid
The panel system — hotline lockup and a four-code QR grid

Four QR codes split the ask into clear paths — Volunteer, Share Your Story, The Issues, and How Can We Help? — while the “Have voting issues? Call 1‑888‑730‑5816” lockup pointed Georgians straight to Voter Protection.

The wrap in context — QR grid leading
The wrap in context — QR grid leading
A second direction — wordmark leading
A second direction — wordmark leading

Have voting issues? Call 1‑888‑730‑5816.

Stacey Abrams for Governor — Voter Protection
What I designed
  • Mobile-billboard truck wrap
  • Four-code QR engagement system
  • Voter-protection hotline lockup
  • Poster / panel layouts
Client
Stacey Abrams for Governor
Committee
One Georgia Inc.
Race
2022 Georgia Governor
Role
Campaign Design — Mobile Billboard & QR System
Location
Georgia
Year
2022

A small piece with a big ask — built so a single passing truck could turn attention into a vote protected, a story shared, or a hand raised.

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